MyEmma? Yo Emma
MyEmma claims it is designed by designers for designers. I believe it, there's just something behind the scenes and under the hood that feels like the website was written by designers instead of industry-leading web developers. Don't get people who mostly write code for a living to design websites, that's a good rule of thumb, but it also goes the other way. Designers, leave the coding to the coders!MyEmma's import functions are often clunky and I found them downright unreliable. In the past, our graphic designer had to upload an Excel spreadsheet sometimes over the course of a couple days. I found their customer support was slow and unresponsive, but I'll give them credit for following up and correcting the issues... eventually. It came down to a few services and MyEmma came highly recommended. They changed their pricing, yet for almost a year, a client of mine was not notified so they kept paying per email sent instead of the unlimited emails sent and pricing structure based on the total list of email recipients. Not too happy with the fact they were not forthcoming and proactive with their customers. One client was paying over $400 more each month than if they knew they qualified for the other plan!
Mail Chimp doesn't monkey around
Mail Chimp, on the other hand, I find is not only much easier to use, but for very small businesses with less than a thousand email addresses, you can run email campaigns at absolutely no cost as of this post. Not only that, I found Mail Chimp's website to be the best in reliability, speed, performance, and interface design. If you don't know HTML, there are plenty of great templates and a very easy and intuitive editor that will help you compose an email campaign that is fully scalable to mobile devices. It's also very easy to clone and existing campaign so you don't have to start from scratch. Before you send the email, or schedule it to be emailed, you can preview it on different devices. Having tested it on my phone and other devices, it is a very reliable WYSIWYG.Don't let their playful, goofy name fool you. Mail Chimp's free service is pretty robust, going pro will unlock many other useful features that will allow you to optimize your campaigns. As popular and powerful as email is becoming as the premier digital marketing medium, increasing your click through and conversion ratse by a half a percent could yield an amazing increase in profitable results. Like many of the other email campaigner services, Mail Chimp has all the major features including merging certain data to customize each outgoing email, say, with the recipient's actual name or other useful data that will enable you to optimize your messaging and increase your email marketing effectiveness.
Split A/B Testing and more
Mail Chimp offers an easy way to manage split testing of your emails, it's amazing how small variances to your email design can often yield a 20% improvement. This is an invaluable research tool that will allow you to increase your email campaigns while also providing you data that can help you determine the most effective marketing calls to action. What appeals more? What words inspire action in the market place? The web is a great source of marketing research that will give you data to help make better and more informed marketing decisions later in other mediums and advertising, such as long form videos, TV commercials, radio ads, print ads, and even billboards. Regional analytics, if your company has a wide service area, can help you rebalance your store inventory based on regional preferences and what is trending up and down in certain areas. The web is your front line to experiment and run surveys and test sample your products and services.A great free introduction
Mail Chimp has a great introductory program so if you have a small business and you don't know where to start, or you don't have much of a budget, you will thank me later by having learned about Mail Chimp here. It's free to sign up, the website is excellent, its services are extremely powerful, I could go on with my praise. I've been very impressed. It's the easiest service to upload or import your client contact data. They have a great feature where you can select a table from a customer list and copy it to your computer clipboard with Ctrl-C, then just paste it into the import text box. No clicking "Browse" and having to find the Excel file to only find out it's not formatted right. That was the problem Riddle's Jewelry was having with MyEmma, it plagued our Advertising Department for over a year.I've saved a lot of time and also money using Mail Chimp. It's also a great service for you to learn how to leverage your emails, they make it really easy, but it also has a lot of more powerful features I hope your company will grow and need to take advantage of.
Aaron Belchamber is the former GM of Random Art House advertising agency, former Advertising Director and Lead Web Developer for Riddle's Jewelry, and is currently a Business Consultant and Web Developer in Jacksonville, Florida.
